What’s not to like about this? A multi-national brand laughs at itself and then turns it’s venom to a cocksure bloke from Coleraine, who’s garnered over 85k likes and 3.5k comments for his jibe on the Bodyform fb page.
A great vid with plenty of clever twists and a great protagonist. Well done Bodyform (anyone know which agency made the vid for them?)
*Spotted in one of Sarah Chong‘s fb status updates.
EDIT: Work was done by Rubber Republic / Carat, as per this article in Drum.
stevedimmick.co.uk 