Steve Dimmick was recruited to the Social Marketing Advisory Group for this ground-breaking project. Wales three largest mental health charities, Gofal, Hafal and Mind Cymru, are working together to encourage the Welsh public to confront stigma against mental health and to talk with each other openly about the subject. TTC Wales has adapted Steve’s proposal for a closed-group for discussing branding and advertising. As a team of consultants we have provided free advice on all aspects of social marketing for the project. Steve is also championing the use of a YouTube Channel for greater viewing of the project’s TV ads and also to increase the public’s access to video content provide by people who have suffered mental health problems.
- Wales News: Charities want better understanding of mental health in Wales’ workplaces (walesonline.co.uk)